Don’t know how to put music in an Instagram story or reel? Don’t worry, today we are going to explain the steps you must follow and we will solve the most common doubts that usually arise when creating content with music, both in a personal profile and in a company profile. Let’s start!
Music on Instagram
These days, it’s very rare to see a story or video that doesn’t have music embedded in it. Although many users are used to consuming content without audio, the truth is that including music in creatives is very fashionable.
The music tool, incorporated in mid-2018 into the Instagram social network, has become an essential function for content creators. They started by adding the music sticker for the stories and nowadays you can create reel-format videos following basic music. The truth is, few things transmit more than music.
There are differences when it comes to adding music to a story depending on whether you have a personal profile, a business profile, or a creator profile. We teach you how to use it!
How to put songs on Instagram stories
If you have a personal account or creator account on Instagram and want to add a song to your story, just follow these steps:
Install the latest version
First of all, check that you have the latest version of the Instagram app installed. Open your Instagram account and press the first button on the top right where a “+” appears.
Open the stories tool
In the window that opens, you must scroll the menu below where you can choose between the following options: publish, story, reel, or direct. Choose the story option to open the story creator.
Choose your image or video
A large part of your screen is occupied by the camera on Instagram. Once you take a photo with the Instagram camera or choose an image from the photo gallery, the editing tool will open.
Select the sticker button
The third button from the top right, a square icon with a smiley face inside, is the stickers button. To add a song to your story, you just have to select the sticker called “Music”.
Instagram music library
As soon as you select the music sticker, the Instagram music library is displayed. In the “for you” tab, Instagram suggests a list of songs according to your tastes, and in exploring you will find the music divided by mood, genre, or popularity. If you want to listen to a preview of the song, you just have to click on the “play” button.
Song preview
Once you have selected the song you want to add, you must slide your finger along the bar below to move forward or backward in the song. This way, you will be able to choose the exact part of the song that you want to include in the duration of your story. The icons that you see above the player bar are the different options to preview the song. You can choose between putting the album cover, the lyrics of the song in karaoke mode, or a rectangle with the information. What do you like most!
When your followers view your story, they’ll hear the song playing in the background while viewing your photo or video. You can change the size of the song preview icon (both in letter format and in another format) and place it wherever you want in your image or video. Simply, you will have to like or shrink the icon using two fingers, making the gesture that you use normally to zoom in on the mobile. It is the same gesture that you do to change the size of the image or any other sticker in the gallery.
How to put music in an Instagram business story
Although a priori it seems that the creator and company profiles are similar, there are several differences when creating content. When inserting a song into a story on your company profile, you encountered the following problems.
Song preview
On the one hand, you must bear in mind that in a company account, Instagram will only allow you to preview your song in two ways: the cover of the song or a summary of it. Instagram will let you choose the piece song that you want to add to your image or video, but the preview of this will only have two versions.
Limited music library
On the other hand, you will see that in your company profile, you cannot choose any song from the music library. Until very recently, Business Profiles had no option to add music to Stories or Reels. Now, Meta has given permission for business profiles to create content with music but has only given them access to a music library of 9,000 songs. That is, if you have a business profile, you will not be able to access the complete music library of Instagram.
And surely you are wondering, why? Well, because of copyright. If a company wants to create a TV ad, for example, it must pay for the royalties for the music it wants to add to the ad. The same thing would happen on Instagram. If companies promote their products on Instagram, they should pay for the song for their creatives.
Right now there is no way to access the entire music library if you have a company profile. We do not know if in the future Instagram will consider expanding this music library for companies. Meanwhile, you will only be able to use one of the 9,000 songs that you have available for your Instagram story.
Conclusion
As you have seen, adding a song to your story is very simple. By following the steps above you will be able to create eye-catching content for your followers and carry out the Content Marketing strategy on your business’s social networks.
We hope that the article has been helpful to you, until next time!
You should also read this: How to save photos from Instagram?