The corporate identity is known with a logo. Successful logos are graphic sign that quickly allows the corporation to be identified from the rest. There are as many logos as millions of companies around the world. However, only a few manage to be successful.
We will show you some of these logos on Blog Marts so that you can learn about their stories and evolution and at the same time serve as inspiration. A successful logo must be memorable, distinguishable, reproducible, scalable, and legible.
The logo becomes a powerful tool that gives value to the company or corporation that distinguishes it.
The director of Kimera, Gabriel Martínez Meave, says, “The autograph is worth the fame, prestige, and feats of the signer, not because of how beautiful or ugly the signature is.” In other words, the experience that the brand or logo provides is the one that maintains the memory in the market.
6 Successful Logos We Should Learn From
Google Success Logo
Google’s is among the most successful logos. In 1988 when Sergey Brin created the first raw Google logo. This one had an exclamation point to mimic the also famous Yahoo! In 1999, Ruth Kedar reworked the logo and launched it without an exclamation point, remaining unchanged until 2010.
The fame of this logo made it one of the most representative and distinguished in the world. In 2010, Google updated its logo with an “O” with a more orange color and very discreet shadows.
This latest logo maintains many of the original nuances designed by Ruth Kedar.
Coca-Cola, the most successful logo in the world
When John Pemberton completed the formula for the soft drink in 1887, his co-worker Frank Robinson proposed the name Coca-Cola, believing that “the two letters C would look good in advertising.” The first tests came out with the font style of the time, the Spencerian script.
This first mark was maintained until 1890 when it was modified incorporating additional spirals and a kind of cherries that fall from the letters “C”. This design did not prosper and was only maintained for a year.
Over time, Frank Robinson’s original design was maintained and with some nuances of change, such as tweaks to the tail of the letter “C”, fish-shaped logo, incorporation of “dynamic stripe”, and “yellow tape and bubbles ” was evolving until in 2007 the classic design with a single white stripe was consolidated. The beginning of one of the most successful logos in history.
Apple, the famous bitten apple
In 2014 Apple was awarded as the most valuable brand in the World. It all started in 1976 when its co-founder Ronald Wayne created a logo that never convinced Steve Jobs before the complicated design that showed Isaac Newton reading under an apple tree.
A year later, Rob Janoff redesigns and simplifies the logo by creating a rainbow-colored apple to encourage youth and show the team’s ability in color printing, it also had the word “apple” attached to it.
The bite in the apple would make it possible to differentiate it from other fruits, such as a cherry.
Starting in 1984, the logo was simplified to just the apple, eliminating the word that complemented it. Thus it became one of the most successful logos. Colors and shading have since changed, with no major changes to the main image.
McDonald’s, the two big yellow arches
The first McDonald’s logo in 1940 only showed the company name “McDonald’s Famous Barbeque” highlighting the word “Famous” with two parallel lines. In 1948, the logo changed to the new name “McDonald’s Famous Hamburgers”.
1953, the logo was modified by a private chef who invited the place. In 1960, two large golden arches were included in the restaurant’s architecture, which served as inspiration for it to become the famous “M” for McDonald’s, alluding to the surname of its owners.
1968 the letter “M” kept the yellow color of the arches and the name McDonald’s was introduced with the letter “S” at the end that represented the owner of the owners.
In 1983, the letter “M” was set on a red background that contrasts with the yellow, in addition to attracting attention, it also stimulates the appetite and invites the customer to visit and taste the food in this restaurant.
In 2003, the slogan “I love it” was added and it was in 2006 that the logo was further simplified with an imposing golden “M” that is the symbol of this great restaurant chain known throughout the world. One of the most successful logos with the longest track record in the world.
Levi’s red label
Currently, there are two logos of the famous Levi’s jeans company. The white is on an obvious and attractive red label and the oldest one dating from 1886 features two horses used mainly on jean patches, thus demonstrating the strength of this brand’s pants.
In 1967, Levi’s succeeded in modifying the rectangular red label for the so-called bat wings designed by Walter Landor & Associates. It is also known as a bat logo. The other particular thing about this logo is the font used, a sans-serif font with excellent legibility.
In 2011, Levi’s dropped the white branding of the red logo belonging to the Curve ID line. It highlights a “cut out” brand symbol that has been a part of the company for a long time.
This is one of the most significant successful logos since it has accompanied Levi’s brand since before its inception and after 130 years its message is still intact.
Zara, the excellence of simplicity
This logo is characterized by being direct, concise, and very simple. Zara means bright dawn in Arabic, although her name does not seem to have an impact in the fashion world. According to Palau, this logo is “in control of the established shopping experience”, including even its simplicity.
In Zara stores, the logo uses white in the stores and black in the clothing of its workers as a communication channel. This manages to relate perfectly and quickly with the brand.
A simple but high-impact logo that is also committed to the feeling of convenience and comfort for the customer inside the store.