We know that it is not easy to be successful in the world of digital marketing. If you are one of those people who are starting out in this world, or you simply want to increase the scope of your company or project’s sales, then the first thing you should know is that there are no shortcuts to obtaining good results. Luckily, some tools and strategies can get you closer to your goal and make the path a little easier.
The billboard or advertising poster, for example, is a way to carry a message to your potential customers in a creative way. The positive thing is that this message can be grasped just by taking a look at it; that is, you can increase your sales with just a quick look at the consumer.
The effectiveness of the poster will depend on the creativity and professionalism that is printed on it. As we already mentioned, there are no shortcuts to success, but without a doubt, this marketing element can be a handy tool to spread your brand, your product, or your service on and off the Internet, if you wish.
Where does the billboard come from and why should you take it seriously?
In the mid-15th century, an invention was developed in Europe that forever changed the way information was transmitted. The creation of the printing press made it possible to produce large-scale texts and, over time, posters and banners of all kinds.
This is how merchants and large companies began to use this valuable resource to reach more and more people. The advantage of advertising posters, in the first place, was that in a single image, they could capture a creative and persuasive message, to later spread massively.
Throughout history, there have been highly successful billboards. The clearest example is the Coca-Cola Santa Claus at Christmas time. The dissemination of that idea that linked the figure of Santa with Coca-Cola through images has remained in the collective imagination for generations.
These marketing strategies that use a powerful visual resource end up being decisive a posteriori. Obviously, it is not possible to know if Coca-Cola would be so successful without the image of Santa Claus, but it is a fact that this advertising with the Christmas posters gave very positive results for the brand.
In short, it is a success from any point of view to include advertising posters in the digital marketing campaigns that we are running.
What is needed to create a good advertising poster?
Although there are no magic formulas for success, it is possible to find through the network tools that help us create an effective advertising poster.
Thanks to the use of these applications, and following the four tips that we present below, you will be able to start generating posters that sell for you and help consolidate your brand on the web. Pay attention!
Think about your potential customers
Depending on the product you want to sell or the service you offer as a brand, initially, you will have a specific market. If your product is aimed at children, for example, then it is recommended that you try to orient the illustrations, colors, and texts of the design to the tastes that a child may have.
Once you have already detected who your advertising poster is aimed at, it is time to start structuring it.
Illustrations and images are your main element
The central element of an advertising poster is the image. Therefore, the first thing you should do is exploit the illustration resource. Try to make your product or service stand out in your poster design. If you use related images, make sure they are as original as possible, and high-impact.
Keep in mind that the idea is always to attract the attention of the public, and this will be easier if your illustrations are new and arouse emotions in the person who observes them. Be careful, this does not mean that a poster should not have text, but it is already known that sometimes an image is worth a thousand words.
Don’t overload your work
Another aspect to take into consideration, regardless of the type of public you are addressing, is that we must not overload the poster under any circumstances, neither with illustrations, texts, or many colors.
Remember that the simpler your poster is, the easier the message will reach your potential customer.
Text? Bit
As we mentioned in the previous tip, the copy on a billboard should be moderate. Our work mustn’t contain very long texts that could get boring or take away from the role of the poster itself. The key here is to find a short message, but one that synthesizes the full potential of your product or service, to later add it organically to the final design.
