What trends in web design will mark 2023? In this article, we compile the techniques and visual styles that will help you create a modern and attractive website next year.
Web Design Trends
The design has evolved a lot in recent decades. We are facing a highly competitive scenario, in which users spend more and more time online. Designers are challenged to not only provide a good browsing experience but also to connect emotionally with people.
To do this, they are pushing the standard limits of creation, incorporating new techniques, such as modern interactions, and at the same time updating resources that have been present in web design for some time, such as fonts and cursors.
Thus, in the web design trends of 2023, a retro air can be appreciated, present in creative ways of using fonts and orientation towards simple navigation. But, at the same time, it is observed how web design is being modernized with the incorporation of techniques such as glasmorphism and micro-interactions or the application of virtual reality.
Let’s take a closer look at our selection of the top web design trends that will dominate website creation in 2023.
8 Web design trends that will Mark 2023
Next, we review the trends in web design that will have a great impact this 2023 through real examples of websites. We will see the particularities of each one of them, what we can achieve when using them, as well as tips to use them correctly. Without further delay, let’s take a look at the web design trends for 2023 :
Custom Cursors
We are very used to using the traditional white pointer as a cursor. But some designers are choosing to innovate and we find more and more web pages that present custom cursors.
Normally, cursors are displayed “naked”, without much design. However, with this trend, they start to present a unique and differentiated aspect on each website. The use of custom cursors thus represents a further step towards the personalization of a website.
There are many options when it comes to customizing the appearance of the cursor. In recent times we are seeing, for example, larger cursors with new shapes, such as circles. Of course, when carrying out this customization, we must take into account the design of the site (it becomes one more design element), the activity and sector of the company, as well as the message and sensations that we want to convey to the users.
In addition to the appearance of the cursor, it is also gaining popularity to customize its behavior when interacting with other elements of the web. For example, by changing its appearance (size, color, or the way it is displayed). Use closely related to micro-interactions, which we will see are also becoming very popular.
On the web that we see in the image, for example, we find an original cursor in the shape of a ring, which interacts by passing over the images, displacing them, and revealing a text.
Example of web design with the original cursor: https://www.cosmos.so/
Glasmorphism
Glasmorphism or the “frosted glass” effect consists of making some elements behave visually like glass, combining transparency, blur, and movement. It gives a 3D effect and gives a feeling of space and depth to a website, by using different transparencies.
This effect helps make elements stand out and ensure their readability. Something very useful if we want to add color to different parts of a page. It is a very versatile technique, which can be used in images and fields such as forms, transmitting professionalism and confidence. Without a doubt, one of the web design trends that we will find in 2023.
In the image, we see a case in which glasmorphism has been used to highlight the options provided by a service, on the illustration of two colored cards: https://revolut.com/
3D elements
The use of 3D elements in web design is an upward trend, which in 2023 will continue to grow. Using 3D in objects such as illustrations or animations is becoming more and more popular and accessible, thanks to the appearance of 3D resource banks, which have extended their use.
3D conveys a modern, digital look and helps differentiate your brand. Of course, it requires professionalism and its potential will always be greater if we use our own unique resources. We find 3D in very diverse elements, such as texts, graphics, and transparent videos.
In the image, we see an example of a website that uses 3D illustrations with animations to illustrate its service: https://www.vectary.com/
Dark mode
The design tends to be more and more interactive, offering a multitude of options to personalize the web to the users. And dark mode is one of the alternatives that is growing the most, which makes it one of the web design trends that will mark 2023.
On the one hand, dark mode is gaining popularity to provide a better experience. Many users are choosing to use dark mode in their apps and websites because it can reduce eye strain and can save battery life on Oled displays.
Likewise, working with dark color schemes can be interesting for aesthetic reasons, to convey certain emotions, or to link the design with the brand itself. In addition, the dark mode offers very interesting possibilities to highlight the content.
In this image, we see the case of the WeTransfer messaging website, which uses dark mode: https://wetransfer.com/
Giant and experimental typefaces
The use of giant fonts is another of the trends in web design for 2023. It is a very powerful and versatile technique, which brings freshness to the designs. We are finding large bold fonts (also serif) on a multitude of pages.
Of course, typography will take on a dominant role this year. Added to this trend is the use of large titles as the main element in the hero, instead of images, as well as experimentation with fonts (outlines, colors, fills, shapes…) and the appearance of interactive fonts, which they transform with mouse interaction.
In the image, we share an example of a web page that uses giant fonts: https://thecubemadrid.com/es/
Blank space
Using white space or “empty space” in UX and UI design prevents overloading the screen with too much information, provides a more relaxing experience for website visitors, helps make content stand out, and improves readability.
In this way, it allows a greater understanding of the information. It is one of the trends in web design in 2023 that will differentiate a digital product.
You need to read this: 8 Best High-Resolution Image Banks
Microinteractions
Microinteractions are small animations that provide information to users and capture their attention. One of the most common for some time is the change of color of a link when a user passes over it with the mouse.
However, today, it is becoming a differentiator. Thus, many websites use resources such as gradients that evolve with the scroll, custom loading elements, zooming in on elements, or changing the color of buttons.
In the image, we see an example of a website with a micro-interaction in which a blue shape appears when the cursor is hovered over to direct the user’s attention: https://urbanitae.com/
Virtual reality and augmented reality
Virtual reality and augmented reality are technologies that transform the way users interact with digital products and are gaining space in the design of web pages and applications.
Clothing, restaurant, and accommodation brands, among others, use them to help users make decisions. Thus, they allow them to “try on” their products before making the purchase, for example, seeing how a T-shirt would look on you, how a piece of furniture would fit in their living room, or what an apartment is like. It is believed that this trend in web design will continue to grow in the coming years.
The example shows an augmented reality element used in the La Tagliatella menu: https://www.dakotadurango.es
How to design a website in 2023?
Web design continues to evolve for yet another year, combining retro elements with innovators that favor interaction and customization. Design trends will guide us when making our web page designs during 2023 and in this article, we have selected the ones that we believe will have the greatest influence. However, we cannot forget that opting for one technique or another will always depend on the specific needs of the project.
Would you like to design a website for your company? At Profile we are a web development company in Lahore and have carried out numerous successful user experience projects. Contact us. We make great ideas possible!
